The Work

Tl;dr

I led the VR landing page redesign which led to an increase in new user retention and adoption of key use cases for the business. Metrics showed an increase in new user retention and a reduction in cold start latency by 11%. The team’s goal of increasing use case adoption was met with a range of 1-5% increase in monthly active users (MAU) per use case.

Opportunity

Explore is the landing page in VR and the first thing users see once they’ve completed setup. The team wanted to increase time spent in VR and hypothesized that users were unsure of what to do beyond using the apps they had purchased. The opportunity focused on expanding awareness and engagement of different use cases for engagement and retention. We wanted to inspire users to discover more of what makes VR magical.  

Solution

The redesign showcased actionable cards above the fold to encourage immediate action and the left navigation highlighted prioritized use cases to empower deeper discovery. 

• I led this 0-to-1 redesign by collaborating closely with product design, data science, and user research to uncover what the primary use cases were. Once the use cases were established, I prioritized them against business initiatives for growth and engagement.

• As a new surface, I owned the naming of the panel app and all the various flows within it.

• My role focused on designing the panel information architecture, naming, unit components, metadata, and user experience.

Takeaway

The valuable real estate of the landing page was important for both growth and engagement levers. The metrics showed an increase in new user retention and reduced cold start latency by 11%. The team’s goal of increasing use case adoption was met with a range of 1-5% increase in monthly active users (MAU) per use case.

Before